STÄRK Hockey to be the Official Equipment Sponsor of the Boston Pride

by NWHL Media

The Boston-based professional women’s hockey team will be outfitted in STÄRK Hockey gear for the upcoming 2020-21 season. 

The Boston Pride of the National Women’s Hockey League have announced a new partnership with STÄRK Hockey, an innovative hockey brand focused on delivering value while creating products that are both exclusive and desirable.

For the 2020-21 season, Boston Pride players will be supplied with customized sticks from STÄRK, built from their preferences in patterns, and grips, among other specifications such as shaft length and flex. On the ice, players will wear the highest quality Pride-branded STÄRK Hockey gloves and pants, and for traveling to and from the rink, STÄRK is providing personalized equipment, travel, and stick bags. 

“We are so excited to find a true partner in STÄRK Hockey,” said Hayley Moore, President of the Boston Pride. “From day one, we have been impressed with STÄRK’s attention to detail in designing hockey equipment specifically for girls and women. Their level of dedication is unparalleled. Throughout the process, our team has been able to provide valuable input to customize their gear for optimal protection, comfort, and mobility. Michel Paul and his team have a genuine commitment to providing the highest level of customer service and quality gear built to each player’s specific preferences.”

STÄRK Hockey was founded by industry veteran, Michel Paul. After spending time in leadership positions at Warrior Hockey and Sher-WOOD, Paul saw an opportunity to innovate and disrupt the hockey industry. A primary focus of the STÄRK business is to develop proper fitting hockey equipment that is made for female hockey players of all ages.

“We could not be prouder to enter a market such as Boston with its passionate fanbase, world-class organization and have our brand be represented by the highest-level athletes in women’s professional hockey,” said CEO and founder, Michel Paul. “We see this as a momentous opportunity to further our efforts to support the growth of girls’ and women’s hockey.”

The current “Shrink it and Pink it” solutions proposed by current hockey equipment brands do not meet specific needs for athletes, and STÄRK is proud to pioneer the movement for proper fitting hockey equipment that is engineered for girls and women.

The Boston Pride is currently set to begin the 2020-21 season in November, barring no delays as a result of COVID-19, playing all home games at Warrior Ice Arena in Brighton. For ticket information, please visit:

About the Boston Pride

The Boston Pride are a professional women's ice hockey team based in Boston, Massachusetts. They are one of the four charter franchises of the National Women's Hockey League (NWHL). The Pride play at Warrior Ice Arena which is also the practice facility for the Boston Bruins. They won the inaugural Isobel Cup in 2016, and finished the 2019-20 season as Champions with a 23-1 regular season record. For more information about the Boston Pride, please visit:

About Stark Hockey

STÄRK Hockey is a new brand created by Michel Paul (founder of MIA Sports, Former R&D Director at Warrior and VP of Sher-Wood Hockey). Its reason for being is simple; the industry needs a challenger brand that can deliver on value while creating products that are both exclusive and desirable. STÄRK is challenging the hockey industry one great product at a time. STÄRK Hockey is pioneering the ‘Made for Girls’ movement for proper fitting hockey equipment that is made for girls. All of their products are developed with the help of female hockey players of all ages and Elizabeth Coulombe, Industrial Designer.

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