Harpoon Brewery Named Official Beer Partner of the Boston Pride for 2020-21 Season

by NWHL Media

BOSTON, MA - The Boston Pride is excited to announce that Harpoon Brewery will be the team’s official beer partner for the 2020-2021 season. The Boston Pride and Harpoon will collaborate in co-marketing promotions and events, including virtual happy hours for Pride fans.

Founded in 1986, Harpoon was instrumental in leading the craft beer revolution. Brewers of Harpoon IPA, New England’s Original IPA, Harpoon has never forgotten its roots and has become an integral part of the Boston community.

“We pride ourselves on working with brands who share our core values as a team, on and off the ice. As a local and community-focused brand, Harpoon is a natural fit to partner with the Pride,” said Boston Pride President, Hayley Moore. “While Harpoon is already a household name and favorite beer for those across the country, we hope that Pride hockey fans will be even more inspired to crack open some Harpoon this season!”

Much like the Pride, Harpoon employees are more than a team, they are a family. Their employee-owned model requires a strong commitment and belief in their product. This model shares a likeness with NWHL and its 50-50 profit share with their players from league related sponsorship and media deals. Harpoon built its brand on grassroots marketing, loyal customers, and continuous improvement. These pillars have helped Harpoon become the leading craft beer brand in New England.

“Hockey fans are very much akin to craft beer drinkers. They are passionate, they are loyal, and there is no better brand ambassador,” said Harpoon Brewery CEO and Co-founder, Dan Kenary. “We couldn’t think of a better team to partner with than the Boston Pride, who in only five seasons have built a winning tradition the city of Boston should be proud of. We are so excited to introduce our consumers to the Boston Pride and have fans of the Pride become more knowledgeable about the Harpoon brand.”

To learn more about the Boston Pride, visit, pride.nwhl.zone, or subscribe to the Boston Pride e-newsletter to stay up to date on all things Boston Pride.

To learn more about Harpoon Brewery,  visit https://www.harpoonbrewery.com.

About the Boston Pride 

The Boston Pride is a professional women's ice hockey team based in Boston, Massachusetts. They are one of the founding four franchises of the National Women's Hockey League (NWHL). The Pride plays their games at Warrior Ice Arena, which is also the practice facility for the Boston Bruins. They won the inaugural Isobel Cup in 2016 and finished the 2019-20 season as Champions with a 23-1 regular-season record. For more information about the Boston Pride, please visit www.pride.nwhl.zone.

About the Harpoon Brewery

The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Since then, it has expanded to a second brewery in Windsor, VT. Harpoon's line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. In 2014, Harpoon became employee-owned.