The Original Chipwich© is now The Official Ice Cream Sandwich of The Boston Pride!


December 17, 2020The Boston Pride’s lineup just got sweeter, with the signing of The Original Chipwich® as a 2020-2021 sponsor. After delighting fans at Warrior Ice Arena with the now infamous Chipwich intermission shootouts, the Pride and Chipwich are thrilled to be elevating their partnership.

“Crave Better Foods and our Original Chipwich brand are excited to be involved with the growth of the Pride, its players, and fans,” said David Clarke CEO of Crave Better Foods. “We have a lot of Chipwich fans and retail partners in the New England market, and it is a pleasure to support women’s sports through a team like the Pride.”

Chipwich©, a nostalgic New England favorite, was revived by Crave Better Brands in 2018. The Original Chipwich© — made with premium ice cream, all-natural cookies, and real chocolate chips — is the perfect treat to celebrate a win, on and off the ice.

This partnership will see the launch of co-branding initiatives and creative collaboration between the iconic sandwich and winningest team in NWHL history, a match almost as perfect as cookies and ice cream. The freezer case is also getting an upgrade –Pride fans and Chipwich consumers can look forward to finding Pride branded packaging on their favorite desserts. Be sure to keep an eye out for the new look as they feature unique offers and exclusive Pride deals, with a chance to win a grand prize autographed Pride jersey!

We could not be more excited about this innovative partnership with Chipwich, a brand that genuinely sees the benefit of supporting women's sports,” said Boston Pride President, Hayley Moore. “Chipwich continues to be a valued sponsor of women's hockey with their investment in our team, and one we know Pride fans are happy to support!"

Chipwich will continue to sponsor select Pride in-game elements, such as the “Chipwich Sweet Save of the Game”, as well as the team’s official podcast, The Pride Diehards, and will be the presenting sponsor of the Pride’s “Chipwich Fan of the Week”.

The Original Chipwich© packaging with exclusive Pride deals will be available in select stores starting January 2021.


About Crave Better Foods, Inc.

Founded by packaged goods industry veteran David Clarke, in collaboration with Cannon Capital, Crave Better Foods is on a mission to find and revitalize authentic, well-loved brands. Crave Better products are made with integrity and premium ingredients to deliver authentic experiences and great taste that today’s consumers demand.

About the Boston Pride

The Boston Pride is a professional women's ice hockey team based in Boston, Massachusetts. They are one of the founding four franchises of the National Women's Hockey League (NWHL). The Pride plays their games at Warrior Ice Arena, which is also the practice facility for the Boston Bruins. They won the inaugural Isobel Cup in 2016 and finished the 2019-20 season as Champions with a 23-1 regular-season record. For more information about the Boston Pride, please visit