NWHL’s Boston Pride Launches the Denna Strong Collection


A Portion of Proceeds from All Sales to Benefit the Denna Laing Fund

December 14, 2020: The Boston Pride today released the “Denna Strong” Collection of apparel on the team’s online store, bostonpridehockey.com.

The apparel line was designed in a collaboration between the NWHL team and Laing, the former Boston Pride and Princeton forward who suffered a severe spinal cord injury in a game on Dec. 31, 2015. The Pride is donating 25 percent of the proceeds of all sales from the collection to the Denna Laing Fund, which was created to provide assistance in Laing’s ongoing treatment and recovery.

“As we approach the fifth anniversary of the date when Denna sustained her injury, the Pride was inspired to continue to find ways to support her and raise awareness for advancing research to find a cure for paralysis,” said Pride President Hayley Moore. “In typical Denna fashion, when we presented the first drafts of designs to her, she said, ‘We definitely have to make this collection as much about the Boston Pride as me.’ Denna is an amazing woman and will always be an inspiration for our hockey team.” 

About the Boston Pride

The Boston Pride is a professional women's ice hockey team based in Boston, Massachusetts. They are one of the four charter franchises of the National Women's Hockey League (NWHL). The Pride play at Warrior Ice Arena which is also the practice facility for the Boston Bruins. They won the inaugural Isobel Cup in 2016 and finished the 2019-20 season as Champions with a 23-1 regular-season record. For more information about the Boston Pride, please visit pride.nwhl.zone.

Media Inquiries: Boston Pride – GM Karilyn Pilch: kpilch@nwhlhq.com